JESINTA Franklin has spoken about the tough time her family has faced after her mother’s shock cancer diagnosis, and revealed her husband Buddy’s next career move.
The Sydney-based model, 27, said she was on “two hours’ sleep” after Swans forward Buddy, 31, launched his new merchandise line, Buddy Franklin Authentic, last night.
“I’m kind of like doing all the back end of that … the accounts, the finances, the ordering,” Jesinta said.
“He likes to call himself the CEO, who just comes in and oversees everything,” she said.
“He’s even got a business card that says CEO on it.”
Jesinta told The Morning Show that her husband was “in charge of all the creative direction” of the range.
“It went officially live last night … we’ve spent the last nine months working on it, so I’m really proud of him and everything he’s done with that,” she said on Seven today.
“Having something outside of footy to focus on.”
Buddy Franklin Authentic includes red, black and grey Franklin-branded hoodies ($80) featuring his number and signature, along with caps ($30), key rings ($7) and stickers ($5).
It even includes a cartoon motif of Buddy’s face, in a similar style to Kim Kardashian’s Kimoji merchandise line.
Meantime, Jesinta also opened up about her mother Valerie, 52, being diagnosed with bowel cancer earlier this year.
“She is recovering … it’s been a really tough time for the family,” Jesinta told the Morning Show.
“We had no idea, she had no symptoms … she’s vibrant, she’s fit.
“It’s a cancer that doesn’t get spoken about much … it’s an ugly cancer, and the recovery is really, really tough.
“But she’s doing really well now. It’s been a tough few months.”
Jesinta said her mother’s health battle had prompted her to look at her own workload and lifestyle.
“I have similar qualities to my mum. I’m quite driven and I really enjoy working hard but at what cost does that come at?,” Jesinta said on Seven today.
“It’s really important to slow down and really maintain and look after your health.”
Jesinta said the couple — who tied the knot in 2017 — kept grounded.
“There are definitely sacrifices you have to make being in this industry and having a public profile, and doing … what both my husband and I do,” she said.
“It’s important to … surround yourself with a team of people who you know truly love and care about you.
“And take time out for yourself. I say this off the back of two hours’ sleep last night.”
There are limits, Jesinta said, on what the couple shares about their private lines.
“There are boundaries. We avoid scene-y places around Sydney,” Jesinta told The Morning Show.
“We don’t go to the top restaurants and seek out being seen at parties and events. We kept our wedding very private, our engagement very private.
“You won’t ever see us selling those kinds of personal stories.
“We like to do those kinds of things on our own terms.”